Telecom Brands In Emerging Markets: Challenges, Prospects, Competition

The emergence of the telecommunication companies in the Nigerian economy about 18 years ago signaled the revolution from which the nation and various sectors of the economy are yet to recover. Two started initially before others joined along the way but among many things that the telecomm operators cannot ignore have been challenges amidst tough competitions among them. In spite of that, the economy continues to enjoy limitless opportunities. Brand Visibility in this report by Saidat Alausa examines the operations of the telcos, the role of the supervisory agency; NCC and the overall benefits for the subscribers.