Brand Ambassador Must Possess Integrity, Discipline – Olaotan

Lead Story

Who
is a
Brand
Ambassador?
A
Brand Ambassador is
someone who uses his im-
age to represent a brand,
whereby his personality
will be different from the personality
he uses to
brand
his product.

As
a brand
Ambassador
you
can-

not be caught in traffic
fighting another person.
This is against the ethics
of branding. You must have
integrity, discipline. You must
have the required good human relations
factor.

Does the Ambassador truly rep-
resent the brand?
Most of the time, you have to be
truthful to the brand or you might
confuse the customers and eventually
you
will harm
the brand.

Would you say being a Brand
Ambassador is rewarding socially,
financially?
It is relative to the company,
brand, business and product. My
own branding is over N15 million
a year. I am branding three companies,
one was
for
Samsung
which

was
temporary
(S5), I endorsed it,

my
image was
used to
sell it.
The

second
company
that
bought
me

a
Range
Rover
was
a dry
cleaning
company
called

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