CSR As Strategy To Promote Brands During Lockdown

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By Nwada Nkem

RITE FOODS LIMITED: Rite Foods Limited is a truly world class, proudly Nigerian Foods and Beverages manufacturing company which began food production in March 2008.

Rite foods limited company is a major player in the sausage segment of the food industry and is gradually gaining market share in the soft drinks and energy drinks’ segment of the beverage industry in Nigeria.

Rite Foods Limited Partners With Ogun State  For Ogun Covid-19 Food Relief

Rite Foods Limited has commenced free distribution of bottled drinking water across Ogun State, delivering to various communities, in continuation of its COVID-19 relief efforts in Nigeria.

This follows its recent partnership with the Lagos State government, to provide free bottles of drinking water as part of the state’s Food Bank Project, targeted at providing food and water to residents and communities in the state, especially, the economically vulnerable areas.

•MAINONE: a broadband infrastructure company providing innovative telecoms services and network solutions across West Africa.

MainOne, West Africa’s leading connectivity and data center solutions provider, has partnered with the Lagos State Government and National Center for Disease Control (NCDC) to help curtail the COVID-19 spread in the State. The company is enabling the COVID-19 Command Center and isolation facilities with high speed connectivity infrastructure to facilitate effective monitoring, communication and response, as its contribution to Lagos State’s efforts to fight the pandemic.

MainOne’s CSR solution will ensure that the State Government, health officials and doctors on the front lines battling the pandemic are well connected with each other and to the rest of the world. This is being achieved via the provision of high-speed internet access. Through this the brand is creating more awareness and also maintains customer trust.

•WEMA BANK: One of the banks in Nigeria that has met the new capital requirement, merged from two banks: Wema Bank and National Bank.

Wema Bank Donates Relief Materials, Commends Health Workers as the COVID-19 pandemic continues to pose a global challenge and push world governments into declaring a lockdown, Wema Bank has donating relief materials to affected states in Nigeria.

The donation, which includes bags of rice, cartons of vegetable oil and cartons of noodles, is aimed at complementing the effort of the government to cushion the effects of the lockdown.

Alongside being a corporate social responsibility of the bank, the relief materials will also serve as a palliative measure to help lessen the plight of vulnerable members of society during the pandemic.

•    FLOUR MILLS OF NIGERIA PLC (FMN): Flour Mills of Nigeria (FMN) is a diversified Nigerian agribusiness company, it was founded in 1960 by George S. Coumantaros.

 COVID-19: FMN Continues To Donate Relief Food Items Across Nigeria, the FMN initiative to donate food products across the country, with a view to mitigating the impacts of the COVID-19 pandemic. The Nigeria-based leading integrated food business and agro-allied Group donated Golden Penny food products in Ekiti, Kaduna, Cross Rivers, Ogun, Niger, and Edo State to support the most vulnerable people in the country owing to the nationwide lockdown aimed at containing the spread of the deadly coronavirus.

FMN Group strives in its purpose to “Feed the Nation, Everyday” through its five core food value chains – Grains, Sweeteners, Oils and Fats, Proteins, and Starches. The company creates value along the entire food chain with its “farm-to-table” model by providing inputs and know-how to farmers, aggregating and sourcing crops and raw materials to supply its world-class processing facilities across Nigeria, and distributing its innovative food brands to its customers.

These Brands, although the lockdown has stopped, their many ways of brand promotion during the period will help their products Post COVID-19 as consumers has already has more attraction for the brands.

They also made use of the visibility opportunities by partnering with the government in providing relief materials and also making use of the traditional means of communication to help maintain customer loyalty not just that but to also promote their brands.

BV.

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