Personal Relationship With Client Is PR

Illustrious public relations experts not only
emphasise the urgency of being friends with
the client, they also ululate that initiating and
sustaining personal relationship is strategic
enough to keep the account. That
is not to sacrifice delivery/deliverables
on the altar.
But, practice

has
proven
that
results
alone no

longer
perform
the magic. Strong

relationship
with the client does.

Interestingly
so!
Yes! Most times, client